{"id":26962,"date":"2026-11-11T04:21:37","date_gmt":"2026-11-11T04:21:37","guid":{"rendered":"https:\/\/blog.aismartcontent.co\/prisma-write-a-great-brief\/"},"modified":"2026-11-11T04:21:37","modified_gmt":"2026-11-11T04:21:37","slug":"prisma-write-a-great-brief","status":"publish","type":"post","link":"https:\/\/blog.aismartcontent.co\/en\/prisma-write-a-great-brief\/","title":{"rendered":"How to Write a Great Brief for Prisma"},"content":{"rendered":"<p>Prisma works from a short brief, a few lines that describe the design you want. You do not need design words. A clear brief simply tells Prisma what matters most.<\/p>\n<h2>The four things every brief needs<\/h2>\n<ol>\n<li><strong>What it is for<\/strong>: a sale, a grand opening, an event, a new product, a hiring post.<\/li>\n<li><strong>The exact words to show<\/strong>: your headline, the offer, the date, your business name. Put them in quotes if they must appear exactly.<\/li>\n<li><strong>The look<\/strong>: a few words about mood and colors, for example &#8220;clean and modern, navy and gold&#8221; or &#8220;fun and colorful&#8221;.<\/li>\n<li><strong>Who it is for<\/strong>: for example &#8220;young families&#8221;, &#8220;office workers&#8221; or &#8220;small business owners&#8221;.<\/li>\n<\/ol>\n<h2>Examples you can copy<\/h2>\n<ul>\n<li><em>Coffee shop<\/em>: &#8220;Grand opening post for &#8216;Bean There Caf\u00e9&#8217;. Headline &#8216;Grand Opening&#8217;. &#8216;20% off this weekend, Nov 15\u201316&#8217;. Warm, cozy, brown and cream.&#8221;<\/li>\n<li><em>Online shop<\/em>: &#8220;Flash sale for a skincare shop. &#8216;Flash Sale 50% off&#8217;. &#8216;Today only&#8217;. Fresh and clean, white and soft pink, for women 25\u201340.&#8221;<\/li>\n<li><em>Event<\/em>: &#8220;Poster for a yoga workshop. &#8216;Morning Flow Workshop&#8217;. &#8216;Sat 9:00 at Green Park&#8217;. Calm and natural, green and beige.&#8221;<\/li>\n<li><em>Service<\/em>: &#8220;Ad for a home cleaning service. &#8216;Spotless homes, happy weekends&#8217;. &#8216;Book now&#8217;. Bright, friendly, blue and white.&#8221;<\/li>\n<\/ul>\n<h2>Do and don&#8217;t<\/h2>\n<ul>\n<li><strong>Do<\/strong> keep it short: three or four lines are enough.<\/li>\n<li><strong>Do<\/strong> give one main message. One clear headline beats five small ones.<\/li>\n<li><strong>Do<\/strong> include dates, prices and names exactly as you want them shown.<\/li>\n<li><strong>Don&#8217;t<\/strong> paste long paragraphs. Long text makes designs crowded.<\/li>\n<li><strong>Don&#8217;t<\/strong> worry about small details. You can change any text, color or position afterwards in the editor or with AI Smart Magic.<\/li>\n<\/ul>\n<h2>Use the ready ideas<\/h2>\n<p>Not sure where to start? In the <strong>Developer Playground<\/strong>, choose your type of business and pick one of the ready ideas. Then change the words to fit your offer.<\/p>\n<h2>Next steps<\/h2>\n<ul>\n<li><a href=\"https:\/\/blog.aismartcontent.co\/prisma-choose-the-right-size\/\">How to choose the right size<\/a><\/li>\n<li><a href=\"https:\/\/blog.aismartcontent.co\/prisma-ai-smart-magic-guide\/\">Polish your design with AI Smart Magic<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Write short Prisma briefs that get great designs: say what it is for, the exact words to show, the look you want and who it is for. With ready-to-copy examples.<\/p>\n","protected":false},"author":1,"featured_media":27588,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[689],"tags":[716,717,692,714],"class_list":["post-26962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prisma","tag-brief","tag-design-tips","tag-how-to","tag-prisma","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/blog.aismartcontent.co\/en\/wp-json\/wp\/v2\/posts\/26962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.aismartcontent.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.aismartcontent.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.aismartcontent.co\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.aismartcontent.co\/en\/wp-json\/wp\/v2\/comments?post=26962"}],"version-history":[{"count":0,"href":"https:\/\/blog.aismartcontent.co\/en\/wp-json\/wp\/v2\/posts\/26962\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.aismartcontent.co\/en\/wp-json\/wp\/v2\/media\/27588"}],"wp:attachment":[{"href":"https:\/\/blog.aismartcontent.co\/en\/wp-json\/wp\/v2\/media?parent=26962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.aismartcontent.co\/en\/wp-json\/wp\/v2\/categories?post=26962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.aismartcontent.co\/en\/wp-json\/wp\/v2\/tags?post=26962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}