Prisma works from a short brief, a few lines that describe the design you want. You do not need design words. A clear brief simply tells Prisma what matters most.
The four things every brief needs
- What it is for: a sale, a grand opening, an event, a new product, a hiring post.
- The exact words to show: your headline, the offer, the date, your business name. Put them in quotes if they must appear exactly.
- The look: a few words about mood and colors, for example “clean and modern, navy and gold” or “fun and colorful”.
- Who it is for: for example “young families”, “office workers” or “small business owners”.
Examples you can copy
- Coffee shop: “Grand opening post for ‘Bean There Café’. Headline ‘Grand Opening’. ‘20% off this weekend, Nov 15–16’. Warm, cozy, brown and cream.”
- Online shop: “Flash sale for a skincare shop. ‘Flash Sale 50% off’. ‘Today only’. Fresh and clean, white and soft pink, for women 25–40.”
- Event: “Poster for a yoga workshop. ‘Morning Flow Workshop’. ‘Sat 9:00 at Green Park’. Calm and natural, green and beige.”
- Service: “Ad for a home cleaning service. ‘Spotless homes, happy weekends’. ‘Book now’. Bright, friendly, blue and white.”
Do and don’t
- Do keep it short: three or four lines are enough.
- Do give one main message. One clear headline beats five small ones.
- Do include dates, prices and names exactly as you want them shown.
- Don’t paste long paragraphs. Long text makes designs crowded.
- Don’t worry about small details. You can change any text, color or position afterwards in the editor or with AI Smart Magic.
Use the ready ideas
Not sure where to start? In the Developer Playground, choose your type of business and pick one of the ready ideas. Then change the words to fit your offer.
