The right size makes your design look sharp where people see it. Prisma designs in five sizes. Here is where each one works best.
The five sizes
- Square 1:1: feed posts on Facebook and Instagram, product cards, marketplace listings. A safe choice when you are not sure.
- Portrait 4:5: feed posts that take up more of the phone screen on Instagram and Facebook. Great for ads and promotions.
- Story 9:16: Stories, Reels covers, TikTok and full-screen mobile ads.
- Widescreen 16:9: YouTube thumbnails, presentations, website banners and TV screens.
- Wide link 1.91:1: link previews and the classic wide Facebook ad.
Quick picks
- A sale on Instagram: 4:5 for the feed and 9:16 for Stories.
- A YouTube video: 16:9 for the thumbnail.
- A blog post or website article: 1.91:1 so the shared link looks good.
- A marketplace or LINE shop: 1:1.
Tips
- Make your favorite size first. When you like the design, make the same idea in other sizes for other places.
- Tall sizes have space for more text, but short text still reads best on phones.
- Keep important words away from the very top and bottom of Story designs, where apps show buttons.
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